Summary

Revenue reached 3.4 million dollars, 15% more than in the first quarter and ahead of plan. Growth came from the north, where a new store opened, and from online orders in the west¹. Costs stayed within budget for the third quarter in a row.

Revenue: 3.4 M$, +15%
Operating margin: 18%, +2 points
Online share of sales: 21%
- twice the share a year ago

Sales by region

Table 1. Revenue by region, thousand dollars

Region	Revenue, k$		Comment
Region	Q1	Q2	Comment
North	1 240	1 510	New store opened in May.
South	980	1 020	Flat, as planned.
West	760	905	Online orders doubled.
West	Two stores merged into one
Total	2 980	3 435	+15.3%

Growth

Quarterly growth is measured as the change of revenue against the previous quarter, where R₁ and R₂ are the revenues of the two quarters:

$g=\frac{R_{2}-R_{1}}{R_{1}}\times 100\%$

Figure 1. Revenue in April, May and June, thousand dollars: last year (light) and this year (dark)

Every month of the quarter beat the same month of last year. June was the strongest month on record²; the summer sale moved part of the July demand into it, so July will look weaker in comparison.

Next steps

Open the second store in the north
1. Choose the site by the end of July
2. Hire and train the staff in August
Move the west region fully online
Report the third quarter by 15 October

Online orders are counted in the region of the warehouse that shipped them. ↩
Since the company started monthly reporting in 2019. ↩

Check against the final ledger before publishing.